Subscriber tool — Guide

The Command Centre.
Your full commercial picture.

Run your tools across the week. The Command Centre reads every output and assembles a cross-tool commercial intelligence report — RAG status across 6 areas, a SWOT, your top risks and opportunities, and a prioritised action plan. The more tools you run, the richer the picture.

Watch how it works

See the Command Centre pulling data from 7 tools and generating a full cross-tool commercial analysis.

3dmai.co.uk/dashboard-command-centre

Live preview of the Command Centre — included in every 3DMAI subscription.

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What the demo shows

Command Centre: cross-tool commercial intelligence hub. Demo shows 7 of 9 tools run at HIGH confidence. All 6 RAG areas populated: Profitability GREEN (42% margin), Cashflow AMBER (day 22 dip), Inventory GREEN, Growth GREEN, Marketing GREEN (3.15x profit ROAS), Competitive GREEN (4pp margin advantage). 4 risks prioritised, 3 immediate actions. No extra data entry required — the Command Centre reads all existing tool outputs.

Four steps. No extra data entry.

The Command Centre doesn't ask you to enter anything new. It reads what you've already run in your subscriber tools and turns the combined outputs into a single commercial picture.

Step 01

Run your tools

Use the Pricing, Cashflow, P&L, Portfolio, Sales, Marketing, Competitor, LTV:CAC, and Headcount tools as normal. Each one saves its outputs automatically when you click Run.

Step 02

Open the Command Centre

The Command Centre reads everything you've run — from any session, on any device. It knows which tools you've used and weights the analysis accordingly.

Step 03

Review your report

Your RAG dashboard, SWOT, risks, opportunities, and action plan build automatically from your actual tool outputs. No interpretation required — the analysis is written in plain commercial English.

Step 04

Act on the priorities

The Command Centre surfaces your top 3 immediate actions, your short-term priorities, and your strategic moves — ranked by commercial urgency, not by what's easiest.

No extra input required. Return to the Command Centre at any time — after running one tool or all nine. The report builds automatically from everything you've run. The more tools you've run, the richer and more reliable the analysis.

Six commercial areas. Instant RAG status.

The Command Centre assesses your business across six commercial dimensions and assigns a RAG status to each — red, amber, or green — based on your actual tool data. Each status comes with a specific detail message, not a generic score.

Profitability

Margin health and net profit position, drawn from Pricing and P&L outputs.

Cashflow

30-day cash runway and lowest cash point, drawn from the Cashflow Snapshot.

Inventory

Stockout risk and stock cover by SKU, drawn from the Sales & Inventory Forecaster.

Growth

Revenue trajectory and growth assumptions, drawn from P&L and Sales outputs.

Marketing

ROAS per channel and marketing ROI, drawn from the Marketing Analysis Tool.

Competitive

Your position versus named competitors on margin and pricing, drawn from the Competitor tool.

The more tools you run, the higher the confidence.

The Command Centre is honest about what it knows. Each report is scored LOW, MEDIUM, or HIGH based on how many tools you've run — and tells you exactly which tools to run next to improve the picture.

LOW

1–2 tools run. Partial report only. Key areas will show “No data” until the relevant tools are run. Sufficient for a rough commercial read, not for decisions.

MEDIUM

3–5 tools run. Most sections populated. The report gives a solid cross-tool picture with meaningful RAG status across the majority of the six areas.

HIGH

6–9 tools run. Full cross-tool analysis. All six RAG areas populated. SWOT, risks, opportunities, and action plan based on complete data from across your business.

What each tool contributes to the Command Centre.

Every time you run one of these tools, the Command Centre reads the output and adds it to the commercial picture. Run them in any order — the Command Centre works with whatever it has.

💷

Pricing & Scenario Modeller

Gross margin, minimum price, and scenario analysis — powers the Profitability RAG.

📅

30-Day Cashflow Snapshot

Day-by-day cash position and lowest cash point — powers the Cashflow RAG.

📊

12-Month P&L

Annual profitability, overhead analysis, and growth trajectory — powers Profitability and Growth RAG.

📦

Sales & Inventory Forecaster

SKU-level revenue forecast and stockout risk — powers Inventory and Growth RAG.

📣

Marketing Analysis Tool

ROAS per channel and budget allocation — powers the Marketing RAG.

🎯

LTV:CAC Calculator

Customer lifetime value vs acquisition cost — informs Growth and Marketing RAG.

🔍

Competitor Analysis Tool

Margin and pricing benchmarked against up to 3 competitors — powers the Competitive RAG.

👥

Headcount Cost Modeller

True fully-loaded staff cost — informs overhead position in Profitability RAG.

📋

Portfolio Profit Analyser

SKU-level profit contribution and margin by product — informs Profitability and Inventory RAG.

Everything in one place.

RAG Dashboard

Six commercial areas assessed in real time from your tool data — Profitability, Cashflow, Inventory, Growth, Marketing, Competitive. Each one shows green, amber, or red with a specific detail message explaining exactly what is driving the status and what to do about it.

SWOT Analysis

Strengths, Weaknesses, Opportunities, and Threats — generated from your actual tool outputs, not from generic templates. Your SWOT reflects your margin position, your cash position, your marketing ROI, and your competitive standing at this moment.

Top Risks

The Command Centre identifies your highest-priority commercial risks — ranked by urgency. A cash shortfall in the next 30 days ranks above a pricing inefficiency. Each risk comes with a specific description and the recommended immediate response.

Opportunities

Specific commercial opportunities surfaced from your data — price testing where ROAS data suggests margin headroom, scaling marketing channels already above 3x ROAS, reducing CAC payback through retention improvements. Each one is actionable, not generic.

Prioritised Action Plan

Three tiers of action — immediate, short-term, and strategic. Immediate actions address red-status issues and cash threats. Short-term priorities cover the tool gaps and commercial improvements that compound over 30-90 days. Strategic actions are the 6-12 month moves that the data suggests you should be planning for now.

The difference between a dashboard and a Command Centre: A dashboard shows you numbers. The Command Centre reads those numbers across all your tools, identifies what they mean together, and tells you what to do next. It replaces the 90-minute synthesis work a commercial director would do before a board meeting.

When to use it

See your business as one picture.

Run your tools. Open the Command Centre. Get the full commercial view your business deserves.